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Confront your Social Media Fears

With Pei Ketron

Are you afraid you're too late to the Instagram game? Do you worry that your posts will be too frequent, too few and far between, too personal, or too uncoordinated? Do you wonder about how you should be using hashtags and whether you should link your Facebook and Instagram accounts - or wonder if you should just have fun? Whatever your fear, confront it with Pei’s help in this Social Media Class. 

Knowing where to start, how to continue, and what to focus on can be a daunting challenge for even the most tech-savvy photographers, especially given the overwhelming amount of social networks out there. 

In this class, we’ll go over the major social networks, how you might want to use them to grow your photography presence, and even establish your photography business. We’ll talk about the importance of a social media voice and brainstorm strategies to maximize engagement and growth on different networks. 

Given the topic and how mysterious it can be, there will also be ample time to address your fears!

  • You will learn social media best practices, strategies for growth, and how to use different social media networks to benefit your career as a photographer.

  • Hands-on work will include time spent on computers/smartphones either creating or looking at your own social media accounts so that you can start making changes and asking questions while in class.

  • Bring to class your laptop and smartphone with existing social media accounts and passwords. A list of what you’d like to achieve and what you are afraid of on social media.

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Pei Ketron is a photographer, educator, and traveler based in San Francisco. She specializes in commercial, travel, and humanitarian work worldwide. In addition to her experience with DSLR and medium-format film photography, Pei is also an accomplished mobile photographer and has amassed a following of nearly a million users on Instagram. She also teaches photography workshops and private lessons. 

Prior to embarking on a career in photography, Pei spent a decade as an elementary school special education teacher. She was born in Taiwan and raised on the Navajo Nation in Arizona as part of a biracial household. As a child, she spent summers enduring the monsoons of the tropics and the remainder of the year running barefoot in the deserts of the American Southwest.