Social Media Best Practices for Photographers

With Pei Ketron


The power and reach of social media is undeniable. Knowing where to start and what to focus on can be a daunting challenge for even the most tech-savvy photographers, especially given the overwhelming amount of social networks out there.

Pei will take you through the primary social platforms for photography and review how to work with images, content, consistency, and audience engagement to represent your best artistic self. Together we will discuss the importance of a social media voice and brainstorm strategies to maximize engagement and growth on different networks.

Given the topic and how mysterious it can be, there will also be ample time for more specific discussion and questions.

  • You will learn social media best practices, strategies for growth, and ways to stand out from the crowd and make yourself known.
  • Hands-on work will include creating, reviewing and changing your own social media accounts.
  • Bring to class your smartphone with existing social media accounts, your notebooks, and your social media objectives.


Facebook | Instagram | LinkedinPei Ketron is a photographer, educator, and traveler based in San Francisco. She specializes in commercial, travel, and humanitarian work worldwide. In addition to her experience with DSLR and medium-format film photography, Pei is also an accomplished mobile photographer and has amassed a following of nearly a million users on Instagram. She also teaches photography workshops and private lessons. 

Prior to embarking on a career in photography, Pei spent a decade as an elementary school special education teacher. She was born in Taiwan and raised on the Navajo Nation in Arizona as part of a biracial household. As a child, she spent summers enduring the monsoons of the tropics and the remainder of the year running barefoot in the deserts of the American Southwest.